Blog: Innovation House Presentation: Foresights lead to Insights lead to Action by Sean Ness

Sean Ness (@seanness) from the Institute for the Future (IFTF) presented to our visiting students from the The Norwegian Entrepreneurship Program (Gründerskolen) about how they work to provide practical foresight for a world undergoing rapid change: Foresight that turns into insights that ultimately lead to action.


IFTF, an independent, non-profit research organization, has helped all kinds of organizations make the futures they want. By providing thought-provoking insights and guidance, organizations are able to better prepare and respond to future trends.


In the presentation, Sean talked about that its IFTF’s goals to be provocative and to help envision a future. From that, each one of us can decide if this is something we believe in and want to take action from, whether it’s a new business idea, new technology, new business model or even our own career paths to planning our retirement.

Some of Sean’s key points included:

  • how the sharing economy will further disrupt established business
  • how coordination, through new tools and platforms, can bring together resources, people, and ideas when and where they’re needed, amplifying our strengths to get things done
  • How the millenials have other values, motivations and ambitions. This will affect everything from recruitment strategies to marketing strategies to reach them.


The students were left with numerous insights on how technology will continue to disrupt the way we are, and hopefully inspire them towards their next great startup idea.

Thanks @seanness for a very inspirational talk!

To learn more about the Institute for the Future, visit

Nordics at TechCrunch Disrupt 2014?


As a part of the Nordic Innovation House collaboration, we are now ready to start recruiting companies for this year’s Nordic TechCrunch Disrupt participation. The plan is to allow at least two startups from each of our countries.

TechCrunch Disrupt runs from September 8-10 and we will include Sunday before and the following Thursday in the program. The week will include the following:

  • Invitation to exhibit one-day at Startup Alley at TechCrunch Disrupt in the “Nordic Pavilion”
  • Full participation in TechCrunch Disrupt – perhaps the most anticipated San Francisco startup event of the year!
  • A one day special program for the Nordic startups (Thursday) including: A Nordic Pitch event in San Francisco with especially invited entrepreneurs, potential partners and investors (Thursday)
  • Panels, feedback sessions and networking lunch with successful entrepreneurs, investors and other advisors.
  • Pitch training session with recognized Silicon Valley pitch coach (Saturday or Sunday)

The price for the week (excluding travel and accommodation) is USD 1800,- for 2 people (regular priced Startup Alley participation is USD 1995).

Interested? Send maria.athena at an email with information about you and your Company.

Norwegian Entrepreneurship Program touring Silicon Valley

Last Thursday the students from the Norwegian Entrepreneurship Program visited NASA Ames Exploration Center at Moffet Field to attend a talk by Dr. Pascal Lee, Director at Mars Institute. He gave an interesting lecture about how things are at Mars, and why we should actually want to go there. Maybe the most important reason is not the direct output from it. But it is a fact that what today is known as Silicon Valley, skyrocketed when a lot of skilled researchers from NASA got laid off after the Moon landing program ended in the late sixties, and then needed to find something to do.

Next stop for the day was lunch and tour at Innovation House, where the students got to know a little bit more about how we work and Innovation Norway´s role in Silicon Valley.

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Last post on the program for the day was a guided tour at Google HQ in Mountain View, where Benjamin Lynn (Yes Man) and Tarjei Vassbotn (Developer Platform Manager) showed us around at the campus. Tarjei also talked about how he made his way from Norway to now working for Google in Silicon Valley and shared the secrets he wished he knew when he walked the way.

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ForgeRock’s startup journey

From recycling bottles and living off their kids piggy banks, Forgerock and Lasse Andresen can now smile and look back at an amazing startup journey


ForgeRock was started February 1, 2010 with the Norwegian Lasse Andresen as the CEO.

On June 18 2014, Forgerock brought in $30 million USD in venture capital funding in the United States. The company with headquarters in San Francisco, has brought in a total of $52 million USD in funding from Silicon Valley investors since the start 4 ½ years ago. ForgeRock will use the capital to continue to build the company, development of innovation and further international expansion.

ForgeRock’s impressive history provides valuable lessons for the next generation of Norwegian entrepreneurs. “ForgeRock and CTO Lasse Andresen’s journey will be an inspiration for the next generation of Norwegian entrepreneurs for decades to come,” says Dilek Ayhan, State Secretary / Deputy Minister at Norwegian Ministry of Trade, Industry and Fisheries.

Who is Lasse Andresen?

A family man and a father of 3, Lasse worked as CTO of Sun Microsystems with responsibility for Central and Northern Europe, when Oracle acquired the company in January 2010. Lasse and some other colleagues from Sun did not want to join the new group. “It took me a millisecond to decide that I would rather create new technology.”

“We were five colleagues who agreed drinking beer at the pub “The Forge” in London. We had 240,000 NOK combined, a clear vision and strong passion. We saw a huge market opportunity related to identity and security solutions based on the development of mobile and cloud services. Based on an open source model and a large portion confidence, we took on the competition with the IT giant Oracle.”

“It was very tough at first. Our money didn’t last long, so we were living on a shoestring budget, our kids piggy banks and recycling bottles. Norwegian investors were not interested.”

“When a colleague’s hot water tank broke down, the family had to live with only cold water throughout the winter. We were over the moon when we finally landed a big contract for one million dollars. However, it turned out that our client had 60 days of payment processing.”

“I went to my Norwegian bank and explained the situation. Several employees had not been paid for several months, so I needed 100,000NOK, money enough to get us through the 60 days. I got a blank refusal with the reasoning that they did not lend money to IT companies. Right there and then the bank lost me as a customer.”

After months of living hand-to-mouth and unable to pay the bills, a breakthrough came with an agreement with Thomson Reuters in London. Today ForgeRock has offices in five countries and software downloads in 135, and customers from large corporations such as Toyota, Yellow Pages Canada, McKesson and GEICO. They also have a strategic partnership with

The ForgeRock technology is used by Norway MinID, which is managed by difi, NSB, VPS, Tax, Sparebank1 group, the State Educational Loan Fund, National Pension Fund and many more.

ForgeRock chose an international profile from the very start, and established several companies in parallel in Norway, UK, France and USA where the five colleagues lived. The head office was in Norway, but the working language was English.

“We posted the job openings in Norway in English. We received many applications from fantastic candidates with top education and work experience. We wondered whether there was something wrong since they applied for a job in a small unknown start-up company, and found out the only thing was that they couldn’t speak Norwegian. We didn’t care about that. Thus, we got access to incredibly talented people who had difficulty getting other jobs in Norway.”

“There is a Silicon Valley-expression called “Culture is your co-founder.” All the Forgerock entrepreneurs have a passion for rock music, and several of us have played in bands. This characterizes our work language: Working meetings are called “Jamming”, new employees are greeted with “Welcome to the band” and described as “Rock Stars”.

“Since we started working virtually from home offices in different countries, we have developed a tradition of once a year to gather everyone for a week. We cook, eat, drink, talk and agree on the path forward. The first year we went to a cabin outside Stavanger. Last year we were more than 100 employees staying together in a hotel in Santorini, Greece. In 2012, we rented an entire hotel in Portugal. We sent the hotel staff home, cooked, served and cleaned together. That is great team building!”

“The customers are at the center of the ForgeRock culture. All the developers have to spend one day a week doing customer service, so they get a sense of where the pain points are. Instead of outsourcing customer service to a call center in a low-cost country, we put some of our most experienced people in first line. That way most problems are solved quickly.”

The company’s Norwegian roots are alive in its corporate culture and ForgeRock is proud of its “Norwegian soul”. “Rock” in the company name and the logo is inspired by Kjeragbolten in Lysefjord (1110 m.), a famous destination for base jumpers from around the world. Although company headquarter is in San Francisco, many of the activities in Europe and Asia are run out of the office at Lysaker, outside of Oslo.

“You must never be afraid to challenge the giants. Although they are bigger than you, does not mean they are better. You must dare to go straight on. Aim high, run really fast and have fun along the way,” says Lasse. “But most importantly is to get really good people.”

Konjekt secures grants

Konjekt receives $49,000 in grants from Innovation Norway to develop a beta version of their file content search engine. They are just about to roll out an early alpha.

“Our users are persons wanting an easier and more effortless way to find their files”, says Co-founder Børge Dvergsdal. “It is a cloud based search engine for personal computers that recommends files you might need, based on several factors like location and time.”


The company spun out of our Norwegian Entrepreneurship Program in San Francisco in 2013. The founders Stephan Nordnes Eriksen and Børge Dvergsdal met during the program and are now hiring another former participant of the program to be part of the team.

“The Norwegian Entrepreneurship Program has meant a lot to us. The core idea and the business plan was developed during the classes at UC Berkeley. It gave us valuable experience and a network that will be useful working with Konjekt!”

Innovation House wishes Konjekt good luck and hope to see the beta version soon!


Innovation House joined the world´s largest ‪#WearableTech conference‪ @WearableWorld ‪#GlazedCon conference in San Francisco last week.

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The conference was organized by our good friend Redg Snodgrass at Wearable World. He kicked the conference with a key note from Intel’s Steven Holmes who shared the company’s perspective on “What´s Next” and what will be needed to make the wearable economy a sustainable and successful one.

Discussions centered around how wearable technology is being adopted and how users are engaging. Data shows that the wearable technology adoption is growing rapidly, by the end of 2014 every 10th person in the US is expected to have some kind of wearable technology. But only 50% of consumers continue using their wearable after 3 months.

Main takeaways is that it is about impact and how to get product to stick and its all about user experience. And also giving consumers the data to making us a better version of our selves, not about running our lives. We also heard about how Wearable adoption is going much faster than mobile adoption.

There were also comments on how everyone says consumer, consumer. But what really made mobile move was enterprise, therefore the social proof of concept for wearable will come through enterprise, through i.e. retail, hospitality and travel.

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Panelist talked about how not learning from the past is a mistake. Wearable started in fitness. And if you look at stats for fitness in general and the pattern, it is not a market where you easily succeed.  Wearable technology needs to be more multi purpose. Health and fitness is compelling, and yes, the user experience can be better. But at the end of the day, we will not get addicted to it.

Gilad Meiri from Neura said it’s the multi function that makes the smartphone so valuable. The ones that embrace openness will win. From a business perspective it’s about willingness to share data and embrace the fact that market forces are stronger than them. No one will have the power to resist that.

One of the fireside chats was about “Wearables make bank, but does banks need wearables?”

Kanishk Parashar, from Coin talked about how Coin is turning plastic into something digital. On the question of “will we ever be accepting invisible transactions?” Kanishk replied that the barrier is the fact that the market is so large. 200 mill people paying with cards in the US. They all need to get on board to make it work. For the seamless payment to happen everyone needs to be onboard.

We look forward to continue following the IOWT market!