The Fall-2013 version of TINC is coming to an end, and in this guest post is written by Zwipe’s Executive Chairman Susanne Hannestad (pictured below) share Zwipe’s experience:
We have been crisscrossing the United States attending several industry and trade exhibitions including the NFC and Mobile Money Summit in New York, and Homeland Security 2013 in Washington, D.C. At each of these conferences, the issue that seemed paramount to all concerned was how to ensure both security and privacy in one technology.
With discussions often centering on the security of cloud-based versus on-card technologies, Zwipe was well positioned with our Zwipe Card product, as all of the biometric information of the user is stored on the card only. This eliminates the fear of a hacking attack into a company’s server. Indeed, it seems that we are in very good company, as many other Norwegian start-ups are also in the security industry, including Signicat, Encap, and Ensafer.
While this balance is a concern globally, it was important to note that standards and practices are different in the U.S. as compared to Europe and the Nordic countries. Although our experience has shown us that the current European and Nordic legislation concerning security and privacy is stricter than that in the United States, that is not to say it will remain that way.
This is one of the reasons we are very happy to be working with Innovation House in Silicon Valley. Throughout TINC, they have been instrumental in helping to guide and mentor us not only on industry and technology issues, but also on regional and global issues such as regulation and legislation. During our stay here, we have met with many potential customers, partners and investors who have all given us valuable insight into the U.S. market.
All of this support and advice no doubt helped us in signing a recent global OEM distribution agreement in the U.S. market. In fact, we liked it so much here that we signed a lease agreement for a Zwipe office in Palo Alto. It makes all the miles traveled well worth it…and we hope you continue to come along for the ride!
Kim Humborstad, CEO of Zwipe at Runway, one of the largest technology co-working and incubation spaces in Silicon Valley